My Disappointment Is Immeasurable Meme Explained: Origin, Meaning, And Viral Impact

The “My Disappointment Is Immeasurable” meme, born from a 2017 Reviewbrah YouTube video, captures exaggerated frustration in a hilariously formal tone.

This article dives into its origins, why it went viral, its cultural impact, and why it remains a staple in meme culture. From Reddit to TikTok, we’ll explore its funniest uses, comparisons to other formal reaction memes, and its potential for timeless relevance.

1. What Is the “My Disappointment Is Immeasurable” Meme?

The “My Disappointment Is Immeasurable” meme is a reaction image or video clip that people use to express frustration (usually in an exaggerated or sarcastic way), with this meme being a screenshot from a YouTube video from TheReportOfTheWeek (Reviewbrah), in which he states, “My disappointment is immeasurable, and my day is ruined.”

In the image, Reviewbrah is seen in a suit, with a blank, deadpan expression, while holding a disappointing fast food item. As a meme, this has been widely circulated in a reaction image format.

This meme is used in situations that contrast expectations dramatically with reality (not limited to food items), frequently to point out some minor disappointment over something trivial like a poorly made sandwich or a TV show getting canceled.

Is It Only Used for Real Disappointment?

Not really. Even though the quote sounds dramatic, the meme itself is not typically used to express a legitimate disappointment. It is most often used sarcastically to disparage something minor like the pizza arriving with the incorrect toppings, or if your phone dies with 1% battery left.

There ‘s humor in exaggerating (and thus deflating) minor disappointments, rendering it relatable and usefully flexible. In a Reddit thread on r/memes, people noted that they combine this meme while discussing their bothersome inconveniences, further adding to the laughter.

2. Where Did the Meme Come From?

The meme originates from a 2017 YouTube video by TheReportOfTheWeek, a channel run by a reviewer known as Reviewbrah. His formal attire and deadpan delivery made him a perfect candidate for meme stardom.

The YouTube Video Behind the Meme

The quote originated from a video titled “Burger King Crispy Pretzel Chicken Fries – TheReportOfTheWeek” published on August 9, 2017. In the video, Reviewbrah was trying Burger King’s pretzel chicken fries with the hope of finding a delicious snack.

Instead of a delicious experience, he found disappointment, which resulted in the quote “My disappointment is immeasurable, and my day is ruined”. Reviewbrah’s serious demeanor, mixed with the triviality of general fast-food disappointment, resonated with viewers.

The Context of the Quote

For this meme to become popular and appealing, Reviewbrah’s presentation had a huge part to play. Reviewbrah was dressed in a suit and tie, with all the seriousness of a food critic at a Michelin-star restaurant while reviewing a fast-food product like chicken fries.

The stark contrast between Reviewbrah’s sense of purpose in the piece and the banal topic makes this a comedic goldmine. As Know Your Meme entries observed, the deadpan presentation made this clip perfect for meme-ification.

3. How the Meme Went Viral

The meme’s journey from a YouTube review to internet fame was swift, fueled by social media platforms and the internet’s love for relatable humor.

Early Spread on Twitter and Reddit

Shortly after the video’s release, screenshots of Reviewbrah’s disappointed face began circulating on Twitter and Reddit. Users paired the image with captions about their own minor letdowns, like missing a bus or getting decaf instead of regular coffee.

Subreddits like r/memes and r/dankmemes became hotspots for the meme, with posts often garnering thousands of upvotes. A 2018 Reddit post on r/memes, for example, used the image to lament a vending machine malfunction, gaining over 10,000 upvotes.

Rise in Popularity on Instagram & TikTok

By 2019, the meme evolved into video edits on Instagram and TikTok. Creators used the audio clip of Reviewbrah’s quote, overlaying it with text or visuals about everyday frustrations. TikTok users, in particular, remixed the audio with skits, such as pretending to open an empty chip bag.

These short, shareable clips boosted the meme’s reach, with some TikTok videos hitting millions of views. A Forbes article on meme culture notes how TikTok’s algorithm amplified such viral content.

4. Why the Meme Resonates with People

The “My Disappointment Is Immeasurable” meme strikes a universal chord by blending relatability with absurdity.

Relatable Emotion

Everyone has felt the painful sensation of unmet expectations, whether it’s a movie we heard a lot about just to find out that it was terrible, or a meal that didn’t live up to the definition of the menu item.

The meme conveys a sense of catharsis along with its humor. According to an article in Psychology Today, memes often evoke shared human emotions by overly exaggerating an experience we have in common.

The Humor of Over-Formality

The hilarious nature of the meme derives primarily from Reviewbrah’s formal wear and communication style. Reviewbrah seems to believe that the statement “my disappointment is immeasurable” (while referring to a soggy burger) is just plain silly, and the over-exaggeration contributes to humor.

His serious and formal demeanor (as discussed in an article in Vulture about internet personalities) and understanding of sexual irony complete the element of humor that meme makers find delight in.

5. Funniest Examples of the “My Disappointment Is Immeasurable” Meme

The meme’s versatility has led to countless hilarious iterations across platforms.

Popular Scenarios

Some of the funniest uses include:

• “When the vending machine takes your money but doesn’t give your snack.”

• “When Netflix removes your favorite show halfway through your rewatch.”

• “When you realize it’s Monday tomorrow.”

These scenarios, often shared on Twitter and Instagram, highlight the meme’s ability to turn everyday annoyances into comedy. A 2020 Twitter thread about “times the meme was used perfectly” featured a post about ordering a large fries but receiving a small portion, which went viral with over 50,000 likes.

Variations and Edits

Meme makers have utilized Photoshop and video edits to raise the bar. Some have even placed Reviewbrah’s face in completely unrelated contexts, such as an disappointed astronaut or a medieval knight.

It has also been blended with countless other memes, such as the “Drake Hotline Bling” meme to indicate preference from one thing to another. These creative iterations of the meme help keep it fresh and fun.

6. Cultural Impact of the Meme

The meme didn’t just entertain—it left a lasting mark on internet culture.

Boost to Reviewbrah’s Popularity

The viral meme brought new viewers to TheReportOfTheWeek, growing his YouTube channel to over 2 million subscribers by 2025. Fans appreciated his authenticity, and the meme cemented his status as a niche internet icon. A New York Times piece on YouTube creators highlights how memes can propel small creators to fame.

Meme Longevity

Years after its debut, the meme remains a go-to reaction image. It pops up in Reddit threads, Twitter replies, and TikTok comments, often tied to current events like game delays or product flops. Its staying power comes from its adaptability and universal appeal.

Why This One Stands Out

Reviewbrah’s meme stands apart due to the individual and clearly quotable line and more broadly applicable, unlike some memes that tend to be context-specific.

This means that the reviewbrah line can be slapped onto almost anything disappointing, big or small. This meme’s unique audio is also a great format for remixing in TikTok.

7. Will “My Disappointment Is Immeasurable” Stay Relevant?

Timeless Format

The meme’s simplicity makes it adaptable to new trends. Whether it’s a new video game flop or a fast-food fail, the format fits. Its ability to evolve with pop culture ensures it won’t fade anytime soon.

Evergreen Meme Status

Like classics such as “This is fine” or “Not stonks,” the meme has earned a spot in the internet’s permanent meme library. Its continued use in reaction threads and social media posts shows it’s here to stay.

Conclusion

The “My Disappointment Is Immeasurable” meme, born from a Burger King review gone wrong, has become a cultural touchstone. Its blend of relatable frustration, absurd formality, and Reviewbrah’s deadpan delivery makes it endlessly shareable.

From Reddit to TikTok, it captures the internet’s love for turning small letdowns into big laughs. As long as people face disappointments (and let’s be real, that’s forever), this meme will remain a go-to for expressing life’s little frustrations with a chuckle.